I am not sure Sam and Johanna had a particular era in mind for the festival. But to me they look very Great Gatsby 20's chic. Away from the festival Sam is a racing driver, racing Aston Martins at the moment and Johanna works in Topshop HQ and helps look after the Unique range. Johanna told me she ran the marathon this year in 3hrs 48 mins and 34 sec's. To Sam's surprise she beat him to the finish line. Their times were just one second apart but he said at one stage she just disappeared and he had his work cut out to catch up. Sam is wearing a Panama hat, Oxfam scarf, jacket he bought at the Goodwood Revival last year, Jigsaw trousers he has had for 10years, which have really come into their own today and Church's shoes. Johanna's dress is 40's vintage, shoes are Rupert Sanderson and she is carrying a vintage Dries Van Noten clutch.
Alex is not normally into vintage and works as an account manager for a broker. Rebecca on the other hand is in period costume every day as she works as a demonstrator at the Bemish Museum. However her daily attire for her job is from the 1850's era. Too vintage even for today. Her favourite period for dress however is the 1940's and the whole pin up girl look. Alex is wearing a Soldier of Fortune replica uniform made for the series Band of Brothers. Rebecca is wearing a Barbara Hulanicki dress and vintage House of Frazer shoes.
Louise and Alex had a free pass for the day, leaving their 3 children in good hands at home and traveling up from Southampton to the festival. They both like the 50's era best however Louise also like's the 60's up until the Beatles appeared on the scene.Their surprises for us were that Alex is fighting Tae Kwon Do for Britain in Italy in a couple of weeks and Louise said she is a left leaning Sure Start campaigner in Hampshire. She told me her hair is Poodle style aka Lucille Ball and Betty Grable. Her sweater is 1950's from Hepwrights, skirt is a high waisted repro, earrings and bag are borrowed. She showed me the inside of the bag which was beautifully crafted and even had the original comb it came with which even had its own compartment in the bag. Isn't is cool that they are both wearing two tone shoes. Hers are from a charity shop and his are from Underground. The rest of Alex's outfit is a 60's workers shirt, 50's braces, American imported Levis and 1940's sunglasses.